I was lucky enough to start my career in the wine industry back in the mid 1980’s. It was a great time where the industry had a certain romance about it and the joint was driven by marketing and winemaking. Today unfortunately the bus has a different driver. It is now driven by accountants and production departments answerable to the bean counters.
Last week saw the foreign owned Orlando (now known as Pernod Ricard) announce the closing of its ‘Morris of Rutherglen’ operations, a former stalwart brand of the Australian Industry. As one of our Iconic Winemakers, Andrew Thomas, tweeted “Another sad example of dickhead corporate accountants making decisions affecting the very fabric of our winemaking history.”